"To deliver excellence by making products of international quality at affordable prices by adhering to globally accepted norms and TQM practices. To make VI-JOHN a benchmark of excellence and trusted household name both in India and Overseas.
"To make personal care products a way of live even in the remotest villages of the country"
"To develop a dedicated sales force that has the passion to shoulder the company's aspirations"
"To make our products synonymous with the phrase - value for money"
Intention to compete with foreign based products without hampering its good product quality.Nurturing Professionals into leader in every department amalgamating quality with reasonability to give value for money.